Non-manipulative Sales (Second Edition)

Author: (USA) Al Sanders et al., translated by Fang Haiping et al.
Publisher:
Publish Date: 2003-02-01
Features: Non-manipulative selling is a concept relative to traditional selling, emphasizing not only the sale of products but also winning customers. It is a popular sales philosophy in the United States and has become the preferred sales concept for many laquo;Fortuneraquo; 500 companies. Many large companies use Non-Manipulative Selling as the foundation for their sales training programs, including top-tier enterprises such as General Electric, Xerox, and Citibank. The concepts taught in this book have also been adapted into three films, a training video series, and a best-selling audio cassette collection.