Inter-organizational marketing

Author: Guo Yi
Publisher:
Publish Date: 2001-09-01
Features: Inter-organizational marketing in the 21st century increasingly emphasizes the establishment and maintenance of long-term relationships with customers, suppliers, and internal employees, making relationship marketing the core concept of organizational marketing. This book draws on the latest achievements and practical experiences of inter-organizational marketing from abroad, combined with the characteristics of inter-organizational marketing in China, and, systematically introduces the concepts, methods, and strategies of inter-organizational marketing.