The Revolution in Sales

Author: Neil Rackham
Publisher:
Publish Date: 2002-02-01
Features: With the homogenization of products, increased competition, and declining sales figures, today's sales teams recognize that success no longer relies on communicating the value of products and services, but on the key ability to create value for customers. This book explains how successful sales teams can transform traditional methods into a powerful force equipped with diverse marketing methods and models to meet the complex demands of contemporary consumers.