Life insurance marketing management

Author: Wan Feng
Publisher:
Publish Date: 2003-08-01
Features: Every new insurance sales marketing supervisor faces a brand-new world. Before the promotion, his achievements are within his own control, but as a supervisor, his goals need to be achieved through the collective efforts of the team. He will find that his job responsibilities are changing, time needs to be managed, pressure needs to be relieved, and certain skills urgently need improvement. This book is divided into 7 chapters: Chapter 1: Overview of Insurance Sales Marketing Management; Chapter 2: Development Plan of the Business Unit; Chapter 3: Recruitment; Chapter 4: Basic Training Skills; Chapter 5: Motivation; Chapter 6: Management Art; Chapter 7: Self-Management. It provides a detailed theoretical explanation of knowledge related to insurance sales marketing, and in addition, this textbook is supplemented with relevant cases to deepen understanding and offers the practical application of related operational tools. It aims to familiarize future supervisors with their career path through both rational analysis and emotional thinking, helping supervisors to grow quickly in the new field.