Modern enterprise management

Author: Dai Gengxian
Publisher:
Publish Date: 2002-01-01
Features: This book starts from the practical needs of modern enterprise management and comprehensively and systematically elaborates on the principles, concepts, functions, methods, and applications of modern enterprise management, tailored to the teaching needs of vocational and technical colleges. The book is divided into six parts and thirteen chapters, including Introduction, Decision and Planning, Strategy and Operations, Organization and Motivation, Information and Control, and Production and Innovation. The author creatively integrates the principles of management and the content of business management, and provides targeted exercises and cases for each chapter, making it highly practical with moderate difficulty. The book features original material and innovative ideas, reflecting the latest developments in the field of modern enterprise management. It is designed as a teaching material for faculty and students of management, economics, and information management majors in vocational and technical colleges. It can also be used as a teaching material for various training schools and is suitable for managers, factory directors, and administrative personnel engaged in enterprise management.