Bank Manager's Must-Read for Commercial Bank Clients

Author: Yang Mingsheng
Publisher:
Publish Date: 2003-07-01
Features: After the mid-1990s, the competition among commercial banks in China became increasingly fierce. The competition for high-quality customers became one of the focal points of commercial bank competition. The bank with more high-quality customers would have more high-quality assets, a large and stable source of funds, and thus more substantial profits. "Commercial Bank Customer Manager: A Must-Read" is a teaching material designed to provide a relatively standardized, scientific, and practical guide for customer managers in their work. It is also designated as the textbook for customer manager qualification training programs at all levels of the Agricultural Bank of China. Based on the reference of existing research findings and the summary of practical work experience, this textbook focuses on introducing and discussing the work processes and methods of customer managers, highlighting practicality and operability.