Large Customer: Identification, Selection, and Management

Author: [British] Peter Chaverton; Translated by Li Li
Publisher:
Publish Date: 2003-07-01
Features: This book provides a set of practical tools, telling you how to: identify key accounts, implement strategies to win and retain key accounts, offer value-added suggestions that can bring substantial returns to the company, prevent competitors from vying for key accounts, and cultivate mutually beneficial relationships.