Comparative Study of World-Famous Hotel Groups

Author: Qi Yanping
Publisher:
Publish Date: 2004-04-01
Features: The book provides detailed discussions and comparative studies on more than ten world-renowned hotel groups, supplemented by relevant information from other hotel groups. It introduces the diverse corporate cultures, business philosophies, development histories, strategic developments, current successes, and future trends of each hotel group. The content covers the different branded hotels and franchising situations managed by these major groups worldwide, as well as their market entry into mainland China, financial operations, and their positions in the global hotel industry. The book is divided into seven chapters. Its publication aims to offer a comprehensive window for the Chinese hotel industry to understand world-renowned hotel groups, thereby grasping advanced management concepts and techniques in the modern hotel industry.