Marketing Failure Case Analysis

Author: Zhen Wei
Publisher:
Publish Date: 2003-03-01
Features: This book analyzes the marketing failures of some famous companies, reminding people to learn from mistakes and avoid detours. It is part of the series "Zhongjing Management Wisdom Translation Series." This series has already published "Case Studies on Marketing Failures," "Learning to Manage," "Temporary Management," "A Brand New Professional Skill," and "Effective E-commerce Marketing Solutions."