Brand promotion

Author: Ju Tianzhong
Publisher:
Publish Date: 2004-05-01
Features:
Valuable things are often intangible. For businesses, this means brands. Countless globally renowned companies are built around brand assets, leveraging capital to achieve resource integration through extensive alliances and mergers, thereby maximizing profits. Harnessing the intangible to guide the tangible, and knowledge to drive capital—this is the highest realm of brand management and the highest level of business cultivation. This series of books has the following characteristics:
1. Rich and Comprehensive Content: The series provides in-depth analysis of how to plan and develop brands to generate profits, a long-standing concern for corporate executives and brand professionals. It covers all key areas of brand management, including brand design, planning, shaping, management, and operations, fully reflecting the theoretical research and practical exploration in global marketing academia in the 21st century.
2. Scientific, Practical, and Highly Actionable: The series summarizes the success stories of world-renowned brands and presents the most classic brand charm-building strategies. It also outlines numerous rules for achieving brand success, benefiting both newcomers and seasoned players in the business world who aim to create strong brands.
3. Progressing from Simple to Complex, Rapid Improvement: The series lays out the foundational knowledge framework of brands, elaborates on the knowledge modules required for brand shaping, and offers systematic thinking models, methodologies, and epistemological concepts—global latest ideas. The writing style combines academic rigor with linguistic fluency, using diagrams and formulas to ensure clarity and precision. Brand strategy requires long-term persistence and multi-generational efforts. Only by treating quality as lifeblood and pursuing innovation for development can we create and elevate brands. Only by taking brand awareness and credibility as the starting point for management and operations, and by improving brand reputation as an index, with brand loyalty as the goal, can we cultivate brands solidly and ensure their steady growth, unleashing their invaluable appeal.