Carrefour Quick China

Author: Wu Kun
Publisher:
Publish Date: 2004-01-01
Features: By reading this book, you will understand the answers to the following questions: How to enter Carrefour's procurement vision; Where is the future of China's retail industry heading; One of the supermarket crises: Channel fees; Carrefour's business philosophy; Carrefour's business model; Why Carrefour is making money; Carrefour's core competitiveness. The retail industry has never been this lively. Foreign retail giants are sweeping into the Chinese market, storming from city to city, with thunderous advances and territorial expansion. The future of China's domestic retail industry has attracted widespread attention. This is a book about the retail giant Carrefour. Carrefour is a European major retailer; the second-largest retailer in the world; with 9,200 stores in 30 countries; 78 billion euros in sales; and 380,000 employees.
First, this book is aimed at tens of thousands of suppliers. China has become Carrefour's largest procurement base in Asia. For countless Chinese suppliers, getting into Carrefour's procurement list is a dream come true, a fortress they aspire to conquer, and the business opportunities are undeniable. Entering Carrefour's procurement system also means gaining a smooth channel to enter the global market. This book will guide you to understand Carrefour's business philosophy, operations, including procurement systems, logistics systems, personnel management, and partner selection.
Second, this book is aimed at middle and senior management personnel in the retail industry. Studying Carrefour has practical guiding significance for emerging retail formats in China. Every successful businessman will take a stronger company as a model to learn from and surpass, striving to gain competitive qualifications through hard work. This is also the purpose of this book.
Finally, this book is aimed at all those interested in the retail industry, including retail industry experts, scholars, and marketing professionals. If you love the retail industry and Carrefour, and hope to understand Carrefour, this book is the best choice.