Brand Planning

Author: Ju Tianzhong
Publisher:
Publish Date: 2004-05-01
Features: Valuable things are often intangible. For businesses, this means brands. Counting the world's renowned companies, none operate without a core focus on brand assets and using capital actions as means. Through extensive alliances and mergers, they achieve resource integration and maximize profits. Harnessing the intangible to guide the tangible, using knowledge to drive capital—this is the highest realm of brand management and the highest cultivation in business operations.