Brand Strategy and Product Promotion Planning

Author: Xiong Shiping
Publisher:
Publish Date: 2003-01-01
Features: The purpose and value of this series of books is to provide a realistic and effective reference for enterprises aiming for long-term sustainable development. We believe this series can also offer theoretical and practical help to the operations of enterprises with long-term development prospects in increasingly standardized market environments. The issue of cultural competitiveness is an inevitable challenge that any enterprise faces during its growth, acting as a "bottleneck for development." The cultural trends in modern consumption further highlight the importance of corporate culture. The book "Corporate Culture and Learning Organization Planning" in this series focuses on this central theme. "Core Competitiveness and Resource Integration Planning" is also a work primarily centered on the planning of a company's own strengths. The competitiveness of an enterprise is the foundation for its market presence, and the key to maintaining and enhancing this competitiveness lies in integrating corporate resources and concentrating on core business activities to forge core competitiveness.