Network media business strategy

Author: Zhao Shuguang
Publisher:
Publish Date: 2002-12-01
Features: Those who have gone to extremes are starting to watch the online media industry with a cold eye, believing that the industry almost lacks investment value. If we look at it cautiously from the perspective of traditional economics, the online media industry has not escaped the constraints of basic economic laws. The internet during the bubble period was mythologized, but during the phase of deflating the bubble, we cannot throw the baby out with the bathwater. In this book, we will attempt to analyze this emerging industry using traditional communication and economic theories, showing people a picture of online media operations returning from concepts and clamor to fundamentals and reality.