Outline of Network Culture

Author: Meng Jian
Publisher:
Publish Date: 2002-12-01
Features: A realistic assessment of the internet industry should be that the information technology revolution not only propelled rapid development in the IT sector but also transformed traditional economic transaction methods and people's lifestyles and work patterns through the exchange platform of the Internet. In the United States, not only did the Internet itself develop at a particularly fast pace, but economic activities related to it also grew extremely rapidly. Those who had gone to extremes began to watch the online media industry with a cold eye, believing it to have almost no investment value. If we look at it cautiously from the perspective of traditional economics, the online media industry has not escaped the constraints of basic economic laws. The Internet was deified during the bubble period, but during the phase of deflating the bubble, we cannot throw the baby out with the bathwater. In this book, we will strive to analyze this emerging industry using traditional theories of communication and economics, showing people a picture of online media operations returning from concepts and clamor to fundamentals and reality.