Brand charm

Author: Yue Wenthou
Publisher:
Publish Date: 2002-05-01
Features: Whether climbing the cultural mountain or crossing the economic deep sea, if you are still looking for the cheese that can nourish your growth, cultural economics is an indispensable milk, while brand charm is the winning rule and the ladder of success. In this 100% wisdom book series, it is both forward-looking in strategic development and practical in management tactics; both profound in theoretical analysis and operational in method guides; both touching on social decision-making levels and focusing on economic organization levels; both showcasing the short-term effectiveness of knowledge and reflecting the accumulated value of culture. Gathering insights from various schools and forming a unique style, it is the treasure book for individuals and organizations to win in the market of the knowledge economy era.