Industry selection strategy

Author: None
Publisher:
Publish Date: 2002-11-01
Features: A series on strategic management. When modern enterprises are in the growth and development stage, whether they are private or state-owned enterprises, they will face the issue of how to choose the correct business direction for further development. The business development direction of an enterprise is also the strategic direction of its industry choice. This book conducts research and discussion on the strategic choice of industries with China's home appliance industry as the background. The book is divided into six chapters: general models of industry choice, the composition and characteristics of strategic assets that determine industry choice, analysis of the current industry attractiveness and key success factors, criteria and industry entry sequence for industry choice, the four major directions of industry choice, and the major trends in future industry choice.