Introduction to Network Marketing

Author: Wang Jianyu
Publisher:
Publish Date: 2002-09-01
Features: This book introduces the basic concepts of network marketing, elaborates on the relationship between network marketing and traditional marketing, as well as the impact of network marketing on traditional marketing. It also provides in-depth discussions on the distribution system and channel strategies of network marketing, network advertising strategies, information and market research in network marketing. This book can serve as a textbook for the "Network Marketing" course in e-commerce programs and as a reference for readers in economics and management majors who are interested in network management.