Evolution of the electronic virtual market and transactions

Author: Huang Minxue
Publisher:
Publish Date: 2002-01-01
Features: This book applies transaction cost economics and transaction regulation theory to discuss the changes in market speech and corresponding transaction models in the era of e-commerce, with a focus on the speech of electronic virtual markets. It proposes a matrix analysis framework, elaborating on the inevitable trend of the transformation from supplier-dominated transaction models in traditional markets to customer-dominated transaction models in the era of e-commerce. This book helps the practical field grasp the development trends and competitive dynamics of the market in the e-commerce era, and formulate competitive strategies. The book summarizes the laws of information technology development, studies the impact of information technology on the international economy, and extracts the essential characteristics of the network economy. It focuses on analyzing how information technology affects markets and enterprises, driving the market towards intangibility and virtualization. It also explores whether intermediaries are necessary and why market orientation will shift to customer-dominated market orientation. Additionally, it systematically analyzes how enterprises can face challenges and formulate appropriate competitive strategies in the era of international economics. Target Audience: Senior undergraduate students, graduate students, and practitioners in e-commerce and e-government, as well as teachers.