Pricing Strategies and Techniques: A Profitability Decision Guide, 3rd Edition: A Profitability Decision Guide

Author: Nagel
Publisher:
Publish Date: 2003-08-01
Features: This book systematically analyzes various factors influencing pricing strategies from a profitability perspective and proposes principles and methods for businesses to develop profitable pricing strategies. It guides companies on how to consider pricing issues based on consumers' judgment of product value and the situation of competitors. The book consists of 14 chapters, exploring the meaning of strategic pricing, the impact of costs on promotional pricing strategies, financial analysis of profitable pricing, the influence of consumers and competitors on corporate pricing strategies, as well as ethical and legal factors in pricing strategies. This book is highly practical and readable. It is not only suitable for professionals in the business world but can also serve as a reference for teachers and students of management.