Author: Gao Yunlong
Publisher:
Publish Date: 2001-02-01
Features: This book is a textbook that systematically introduces the basic framework and content of marketing theory, and elaborates on the new theories and their development in marketing. The author focuses on both the standardization of the textbook and its readability and general applicability. Therefore, it can serve as a textbook for management and finance majors, as well as for training business management personnel. Even non-professionals reading it out of interest will gain systematic academic knowledge.
Marketing Tutorial
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