Sports Management: Fundamentals and Applications: 3rd Edition: Fundamentals and Applications

Author: Parkhouse
Publisher:
Publish Date: 2003-11-01
Features: This book fully reflects the thoughts of contemporary Western sports management and is currently the most comprehensive and innovative work on the market. It employs a unique approach to present various aspects of the field, covering both theoretical foundations and the application of these principles. It is a compendium of great wisdom and talent worldwide. The book is written by Dr. Bernie Parkhouse, Professor at the School of Tourism and Hospitality Management, University of Guelph, USA. The entire book is divided into seven parts: Basic Principles of Sports Management, Human Resource Management, Policy Issues, Sports Venues, Marketing, Economics, and Finance.
Part 1 introduces the basic principles of sports management, as well as educational practices, research, and research methods.
Part 2 covers organizational theory and sports research, group decision-making and problem-solving, discussing human resource management in sports and labor-management relations in professional sports.
Part 3 elaborates on policy issues in sports management, including ethics, civil liability for infringement, risk management, contract law and its application in sports, constitutional and statutory law, with a particular emphasis on sports management, which demonstrates the importance of self-management for sports organizations.
Part 4 focuses on the management of sports venues.
Part 5 introduces the strategies, tactics, sports sponsorships, and sports franchising of sports marketing.
Part 6 presents an overview of sports and economics from the perspectives of economics and finance, covering accounting, finance, and funding.
This book closely connects theories such as management, sociology, and economics with the practice of sports management. The language is clear and accessible, making it highly readable. It also provides strong guidance for practical sports management activities. The book is suitable for teachers, graduate students, and junior and senior undergraduate students in higher education institutions who teach sports management systems, as well as scholars researching sports management. Other sports professionals will also find this book to be an invaluable resource.