Customer Relationship Management

Author: Ding Qiulin
Publisher:
Publish Date: 2002-01-01
Features: This book introduces the general theoretical knowledge of customer relationship management; analyzes the system structure and functional modules of customer relationship management through application solutions; summarizes the business processes involved in customer relationship management; proposes an automated process control solution using object-oriented technology; and conducts an in-depth discussion on data storage integration and information processing analysis in customer relationship management.