Expansion: Why do multinational corporations expand

Author: Li Guangdou
Publisher:
Publish Date: 2004-01-01
Features: With the increasing openness of China's market economy and the deepening process of marketization, multinational corporations have launched large-scale expansion strategies in China. The Chinese market has become the center of competition in the global strategies of multinational corporations. Multinational corporations have become the main competitors of Chinese enterprises and will compete with our companies in the same market or even more markets. Separating from the world's top 500 management training essence of multinational corporations! "Know yourself and know your enemy, and you will never be in danger in a hundred battles." This book thoroughly analyzes the Chinese strategy of multinational corporations. Through a large number of detailed cases, it reveals the offensive and defensive strategies of multinational corporations in China from both success and failure, helping readers understand the brand growth of multinational corporations in China, and providing practical reference significance for Chinese brand construction. The analysis and research on the competitive strategies of multinational corporations in this book have a unique purpose, profound insights, clear explanations, vivid writing, and are both interesting and enlightening to read.