Principles of Business Format Management

Author: Sun Minggui
Publisher:
Publish Date: 2004-02-01
Features: This book examines the development of circulation theory and summarizes the limitations of traditional circulation theory. It constructs a theoretical platform for business format management from three aspects: core circulation theory, circulation development theory, and circulation operation theory. It conducts fundamental research on issues such as the classification, characteristics, influencing factors, and selection methods of circulation business formats.