Essentials of Management (Second Edition) (Second Edition)

Author: Daisler
Publisher:
Publish Date: 2004-04-01
Features: The Essentials of Management provides practical and detailed explanations of management concepts and methods. Students need to master this knowledge to manage modern organizations. This book is suitable for management courses for graduate or undergraduate students, as well as management combined with organizational behavior. Although the entire book follows the familiar process model of planning, organizing, leading, and controlling, its content and themes emphasize the management concepts and methods students must master to manage current or future organizations. In response to today's rapidly changing environment, the human factor is crucial. Therefore, most chapters of this book include cases on strategic human management.
Key Features of the Book:
1. The book follows the familiar process model of planning, organizing, leading, and controlling to provide practical and detailed explanations of management concepts and methods. Its content and themes emphasize the management concepts and methods students must master to manage current or future organizations.
2. In response to today's rapidly changing environment, the human factor is crucial. Therefore, most chapters of this book include cases on strategic human management.
3. The book differs from other management textbooks in many aspects. It offers a concise and complete introduction to fundamental management principles, is up-to-date, and provides a website with extensive online resources for study.
4. The book includes special sections such as "Management in the Internet Age," "Entrepreneurial Practices," and "You Are the Consultant."
5. The book is suitable as a textbook for management courses for graduate or undergraduate students, as well as for courses that combine management with organizational behavior.