Managerial Economics

Author: Li Baoshan
Publisher:
Publish Date: 2004-01-01
Features: Based on the spirit of "taking the lead, learning from others, integrating and refining to create one's own style," the cases in this book are primarily selected from experience-sharing materials of national-level enterprise management innovation awards in recent years, aiming to provide readers with an easy-to-understand and practical textbook on economic theory. Through learning, readers should establish the concept that "logic prevails everywhere, while illogic faces obstacles at every step," strive to enhance their awareness of theoretical learning, and embrace new challenges. The book uses the integration of the three fundamental decision-making links required by the market economy for enterprises—market demand, low cost, and timely production—as its platform, with the main theme being achieving customer satisfaction and corporate profitability. It introduces the underlying economic principles in a step-by-step, focused manner. At the same time, it briefly introduces the new rules of the new economy in line with the times, aiming to improve the rational thinking and innovative capabilities of enterprises in formulating new strategies. Based on the spirit of "taking the lead, learning from others, integrating and refining to create one's own style," the cases in this book are primarily selected from experience-sharing materials of national-level enterprise management innovation awards in recent years, aiming to provide readers with an easy-to-understand and practical textbook on economic theory. Through learning, readers should establish the concept that "logic prevails everywhere, while illogic faces obstacles at every step," strive to enhance their awareness of theoretical learning, and embrace new challenges.