Strategic Management of Non-profit Organizations

Author: Huang Haoming
Publisher:
Publish Date: 2003-07-01
Features: This book is primarily designed for undergraduate and graduate students in management majors at universities in China, with a particular focus on graduate students in public policy management and MPA students, as well as other professional graduate students taking courses on strategic management of non-profit organizations. It can also serve as a reference for leaders of social organizations, foundations, and private non-enterprise units in China (including chairpersons, secretaries general, and department heads), administrative personnel in government departments engaged in non-profit organization management, as well as researchers in universities and research institutions working on public policy management and non-governmental organizations. The book mainly discusses how senior management of non-profit organizations can address issues such as resource evaluation, strategic design, strategic selection, capability implementation, and strategic assessment in the comprehensive management process. Centered around the mission of non-profit organizations, it analyzes internal factors and external environments of the organization through various strategic management methods, identifies the strengths and weaknesses of main competitors, and proposes medium-to-long-term development directions, tasks, policies, and action plans for non-profit organizations. The book is divided into 11 chapters and consists of four main parts: basic knowledge of strategic management, technical knowledge of strategic management, discussions on practical issues in strategic management, and case studies in strategic management.