Author: Qi Wei
Publisher:
Publish Date: 2002-01-01
Features: The main content of this book includes finding the right position for the enterprise – market positioning strategy, building the enterprise's image – CIS planning, creating buzz and expanding the enterprise's market influence – advertising campaign practice, brand success – creating your own brand, secondary entrepreneurship with talent at its core – building an outstanding team, invincibility before victory – reducing enterprise costs, starting from the market – establishing an effective marketing system, low-cost expansion – enterprise merger strategy, standing on the market with quality – quality improvement management, the way of marketing – brand chain operation.
Here are ten management models for small and medium-sized enterprises to grow stronger: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
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