Thirty-five thousand to a hundred thousand yuan as the boss

Author: Yang Yihua
Publisher:
Publish Date: 2003-06-01
Features: The dozens of entrepreneurs described in this book can be truly called "little entrepreneurs." Although their startup capital was merely a modest few tens of thousands of yuan, and although their shops are still quite insignificant in the city today. However, their starting point in entrepreneurship is not far from Peter Drucker's requirements: they researched the market, discovered entirely new consumer spaces, and developed unique business content and techniques. In other words, their entrepreneurship began with innovation. Within "entrepreneurial spirit," innovation is the most important "measure." A business that lacks innovation—whether in institutional innovation, management innovation, market innovation, technological innovation, or capital innovation—cannot have an entrepreneur as its operator, even if they establish what is called a new business, or engage in more advanced high-tech enterprises than fast-food restaurants.