Essential Readings on MBA Case Study Analysis

Author: Wu Tangqing
Publisher:
Publish Date: 2002-02-01
Features: Business enterprise case studies, which are rational summaries of business practice, containing many successful methods, approaches, and root causes of failures. These cases are not only highly effective in MBA teaching but also widely welcomed by entrepreneurs. The vivid and specific business processes presented in the cases are typical and easily inspire deep, comparative, and insightful reflections among entrepreneurs.