Customer Marketing: Innovative Marketing Adapting to the Chinese Market: Innovative Marketing Adapting to the Chinese Market

Author: Liu Jianjun
Publisher:
Publish Date: 2003-03-01
Features: "Customer Marketing" is a creative achievement. The entire book revolves around the concept of customers, deriving a marketing theory that organically integrates brand image, service quality, and relationship technology. It requires enterprises to enhance brand image and service quality while utilizing customer relationship technology to deepen emotional connections and friendships with customers. This establishes the correlation between the three core elements of customer marketing—visibility, reputation, and loyalty—and forms a Chinese-style integrated marketing model.