Sales: Establish partnerships

Author: Weits
Publisher:
Publish Date: 2003-08-01
Features: How can one become a successful salesperson? What is successful selling? How can a sale be completed? This book will tell you about all aspects of sales. In the 21st century, sales has become the key to the success of businesses. This book systematically introduces the theory, skills, and how to manage sales. It is suitable as a foundational textbook for cultivating salespeople. The book is divided into five parts. In Part, you will understand the sales industry. The content includes the characteristics, functions, and rewards of sales, what cooperation really means, and the legal and ethical responsibilities of salespeople. Part two introduces the basic skills required for successful salespeople. You will learn about the buying process, the principles of effective communication, and how to adapt to each customer's unique style and needs. In Part three, you will know the activities involved in building a cooperative relationship with buyers. Part four covers special applications. Part five discusses how, as a salesperson, you can enhance your effectiveness by managing your time, territory, and work within the company.