Author: Mei Qinghao
Publisher:
Publish Date: 2002-01-01
Features: This book is one of the "MBA Series Textbooks." The series was organized and commissioned by the Asia (Macau) International Open University, inviting experts and professors from Hong Kong, Macau, and mainland China to write, focusing on introducing the latest management concepts, theories, techniques, and methods. This book centers on corporate strategy and marketing, providing an in-depth analysis of how market-driven marketing strategies should be planned and implemented.
Market Strategy and Planning
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