New Perspectives on Hospital Management

Author: Yi Lihua
Publisher:
Publish Date: 2002-06-01
Features: With the deepening of healthcare system reform and the increasing competitiveness of medical service markets, hospitals are facing severe challenges in their construction and development. The new situation, new issues, new topics, and new problems have been placed before hospital presidents and managers. Clinging to the old ways will lead to failure, and adhering to tradition will inevitably result in defeat. Breaking through conventional patterns is essential for survival, while pioneering management practices is the key to development. This book systematically constructs a framework for hospital management from three aspects: medical service management, brand management, and capital management, pioneering systematic research in hospital management theory. It is one of the representative works of hospital management theory in the 21st century in China and plays an invaluable role in helping hospitals adapt to market competition and accelerate modernization. The book explains in an accessible manner the new ideas, theories, and systems of hospital management, providing positive theoretical guidance and practical application for hospital presidents to establish a management awareness, improve management methods, and enhance management capabilities.