Cross-Border Management: Operating Decisions of Multinational Corporations (Second Edition)

Author: Bartlett
Publisher:
Publish Date: 2002-08-01
Features: With China's entry into the World Trade Organization (WTO) in 2001, on the one hand, the economic strength of China's national enterprises has been continuously growing, with some already embarking on international business operations and beginning to participate in competition in foreign markets. On the other hand, foreign multinational companies have rushed into the Chinese market, and the competition between domestic enterprises and foreign multinational companies in the domestic market has also intensified. Therefore, accelerating the improvement of the international and domestic competitiveness of Chinese enterprises and cultivating China's multinational companies is not only the responsibility of the government and entrepreneurs but also the responsibility of the entire society. This book is co-authored by Christopher A. Bartlett, a professor at the Harvard Business School, and Sumant Ghoshal, a professor at the London Business School. It well describes the management and operational theories of well-known multinational companies as well as numerous practical cases. The content of this book is not only highly valuable for cultivating China's multinational companies but also provides strong guidance for improving the management and competitiveness of Chinese enterprises.