Modern Communication Enterprise Management Basics

Author: Liang Xiongjian
Publisher:
Publish Date: 2002-12-01
Features: This book systematically introduces the basic knowledge of management thought and theory in modern communication enterprises. It not only includes the content of basic functions such as decision-making, planning, organization, leadership, and control, but also elaborates on new issues that have recently received attention, such as the management environment and management innovation. Finally, it comprehensively introduces new developments in management and raises some issues worth discussing. At the end of the book, there are relevant management cases for learners to refer to in combination with practical situations. The features of this book are easy to understand yet profound, combining tradition with foresight. It can not only serve as a training textbook for management personnel and employees in communication enterprises but also be used as a reference for management majors in colleges and universities.