Strategic Management

Author: Johnson
Publisher:
Publish Date: 2004-01-01
Features: This book includes 87 in-text "mini-cases," 11 chapter-end "medium cases," and 37 standalone "major cases." They not only help you excel in the knowledge-based learning of strategic management in the classroom and through books but also encourage and guide you to engage in critical thinking and application in case discussions and practices related to strategic management. "Practice makes perfect" and "apply what you learn" are concepts and methods repeatedly emphasized by the author and throughout the book, which is why it is highly favored by managers in real-world settings. Since its first edition, the book has been a top-ranked strategic management textbook in Europe, with cumulative sales exceeding 500,000 copies. Creatively employing three complementary perspectives (design perspective, experiential perspective, and creative perspective), the book integrates cutting-edge research from related fields—supercompetition, game theory, complexity theory, knowledge economy, globalization, and flexible organizations. Its broad vision, pioneering exploration, and deeply insightful thoughts set it apart from typical strategic management books, making it the preferred textbook for MBA-level strategic management courses. The book includes 87 in-text "mini-cases," 11 chapter-end "medium cases," and 37 standalone "major cases," which not only help you excel in the knowledge-based learning of strategic management in the classroom and through books but also encourage and guide you to engage in critical thinking and application in case discussions and practices related to strategic management. "Practice makes perfect" and "apply what you learn" are concepts and methods repeatedly emphasized by the author and throughout the book, which is why it is highly favored by managers in real-world settings. The seven translators of this book are all MBA graduates from the prestigious Cranfield University Business School in the UK, who have received direct mentorship from the renowned professor Gary Johnson (the author of this book). They have a deep understanding of the author's thought and deliver passionate and meticulous translations. Coupled with a rigorous and professional editing process, this book is a trustworthy translation.