How do customers think

Author: Sartman
Publisher:
Publish Date: 2004-04-01
Features: Sartman explains how some famous companies "dug up" unconscious thoughts and achieved remarkable success. At the same time, he introduces brand-new tools and techniques that will empower marketers, including:
Developing survey questions that can tap into the subconscious of the brain.
Using metaphors to make brands deeply resonate with customers during promotion.
Measuring consumers' responses to marketing stimuli and adjusting advertising and positioning strategies accordingly.
Building a "market psychological consensus" to reflect common thoughts among different segments and enhance customer satisfaction and loyalty.
Understanding the thought process of marketers and learning how to think innovatively.