Large-scale event project management

Author: None
Publisher:
Publish Date: 2002-10-01
Features: Each industry or group has its own activities, and people believe they possess the ability to host events, considering it not a field worth learning. However, this idea has become outdated. The author of this book combines years of hands-on experience in event participation and providing consulting to hundreds of event managers, explaining how to host events to achieve greater economic and social benefits. Numerous case studies make this book not only engaging to read but also highly practical. You can view this book as three concentric circles: the outer circle is the festive environment, which includes the history and impact of events. The middle circle covers strategic considerations in event management, including marketing, planning, and sponsorship. The inner circle is the core of the event, composed of preparation, logistics, and risk management.