Operations Management (9th Edition) (9th Edition)

Author: Richard B. Chase
Publisher:
Publish Date: 2003-01-01
Features: This book is a classic textbook on the evergreen tree of life. Its value lies in drawing from practical enterprise experiences, undergoing theoretical research, and then returning to practice. It covers a wealth of knowledge and content, making it highly suitable as a learning reference for MBA students, undergraduate and graduate business school students, as well as practicing managers. This book is another significant work by Richard B. Chase and other professors at the University of Southern California in the field of operations management. It summarizes the fundamental theories and methodologies of operations management while comprehensively reflecting the latest developments in this discipline. It emphasizes the critical role of operations management in enhancing the overall competitiveness of enterprises, highlighting modern hot topics in operations management such as operations strategy, supply chain management, process design, service operations, information technology, e-commerce, and global operations. At the same time, the book emphasizes the integration of theory and practice, featuring numerous examples and case studies that cover new approaches and successful practices adopted by leading enterprises in recent years. The book is richly illustrated, with vivid language and detailed information, making it an excellent textbook for operations management.