New Values of Digital Business

Author: Cronin
Publisher:
Publish Date: 2002-11-01
Features: Professor Cronin breaks down the traditional linear or networked structure of the classical economic value chain through irrefutable data and case studies of dozens of online businesses and innovative multinational corporations. He proposes a solar system-like value chain system, equipping managers with powerful intellectual tools to rethink the way businesses operate and the benefits and opportunities brought by the new economy. The book is filled with numerous examples, including innovative multinational companies like IBM, Ford, Compaq, Intel, Dell, Oracle; renowned online companies such as Yahoo, Amazon, AOL, eBay; lesser-known emerging companies like eCoveraye, Fatbrain, Red Hat, SciQuest; and industry-leading pioneers such as Charles Schwab, Warner Music Group, and Rubik's.