Customer Relationship Management Concepts and Examples

Author: Hildebrand
Publisher:
Publish Date: 2002-01-01
Features: The author fully demonstrates her foresight in this book. When the issue of customers gaining control first appears on most companies' radar screens, she has already anticipated it. She points out that the customer revolution could be both your biggest trouble and your biggest opportunity. She not only provides brilliant analysis but also practical and actionable specific strategies. In this book, she analyzes 13 company cases, including well-known large companies and some excellent but unfamiliar ones, to help you seize profitable opportunities in this customer revolution. Only companies that monitor in real-time the factors affecting customers can thrive in the customer economy. This book is the best guide for you to navigate this revolution.