Strategic Management: Competition and Globalization (Concepts) (4th Edition of the Original Book)

Author: Heit
Publisher:
Publish Date: 2002-07-01
Features: This book is well-structured and highly organized, starting from the elements of strategic formulation, moving through the process of strategy formation, and then to strategic implementation and evaluation, with each step seamlessly connected and logically rigorous. The content is rich, innovative, and highly contemporary. As a classic textbook, it not only integrates the latest research findings in cutting-edge corporate strategic management but also adopts a lively and engaging writing style. It includes development case studies, strategic focuses, review questions, application discussion topics, ethical issues, and online exercises, enabling readers to comprehensively grasp the core content of the course. The book is divided into three parts, following the main thread of the elements of strategic formulation—strategic formation process—strategic implementation and evaluation, explaining the strategic management process from both the conceptual and action perspectives. The content covers dynamic interfirm competition and its impact on corporate strategic outcomes, specific approaches to achieving strategic competitive advantages, the crucial role of strategic leaders in strategic management, and how companies can achieve entrepreneurship and innovation through internal innovation, strategic alliances, external acquisitions, and venture capital. It also explores the global competitive landscape of the 21st century and strategic thinking in new environments such as the internet and e-commerce. The book is supplemented with numerous complete case studies, demonstrating the application of the concepts and methods of strategic management in different organizations. This book is suitable for undergraduate and graduate students in management, MBA students, corporate business management personnel, and researchers in related fields.