E-commerce

Author: (USA) Gary P. Schneider, James T. Perry
Publisher:
Publish Date: 2000-09-01
Features: This book introduces the theory and practice of conducting business activities on the Internet. It elaborates on important business and technical issues in e-commerce. The content includes e-commerce and its infrastructure, related technologies, business strategies, special environments, project planning and management, etc. The book is rich in content, rigorous in argumentation, and includes numerous examples and exercises. It is suitable as a textbook for economics and management majors, MBA e-commerce courses, and related e-commerce courses, as well as a reference for professionals engaged in e-commerce.