Travel Economics

Author: Li Zhaorong
Publisher:
Publish Date: 2003-05-01
Features: This book can be used as a teaching material for students majoring in tourism in higher vocational colleges, higher technical colleges, and adult higher education institutions. It is also suitable for students in five-year vocational schools, secondary vocational schools, and other relevant personnel. This book is part of the National Planning Textbooks for Higher Education during the 10th Five-Year Plan (Higher Vocational and Technical Education). The main content includes: tourism products, tourists' demands, tourism enterprise supply, tourism market development, tourism pricing, tourism consumption, tourism investment, tourism economic benefits, tourism economic development strategies and models, etc. The book is comprehensive and systematic, incorporating the latest research findings from both domestic and international sources. It strives to reflect the latest research trends, highlights the characteristics of case-based teaching, and enhances the vividness of the material to improve students' learning interest.