E-commerce Practical Tutorial

Author: Peng Xin
Publisher:
Publish Date: 2005-03-01
Features: This book is divided into two parts: Basic Knowledge and Practical Training. Cases are integrated into each chapter. The upper part, Basic Knowledge, covers Introduction to E-commerce, E-commerce Framework and Operational Mechanism, E-commerce Technology, E-commerce System Planning and Construction, Online Marketing in E-commerce, Mobile E-commerce, E-commerce and Modern Enterprise Management, as well as E-government and E-government Affairs. The lower part, Practical Training, focuses on the application of an e-commerce simulation training software. The book is rich in content and balances theory with practice, making it suitable as a textbook for higher vocational colleges and technical schools in e-commerce, logistics management, economic management, international trade, marketing, information management, and computer applications. It can also serve as teaching material for secondary vocational and technical schools, training materials for economic and management cadres, and a reference book for various personnel preparing for the national vocational qualification examination for E-commerce Professionals.