Management

Author: Higher Education Press
Publisher:
Publish Date: 2002-10-01
Features: This book is one of the newly introduced anded management textbooks reviewed and recommended by the Ministry of Education. In the book, the author analyzes the new economy. The author believes that although the internet drives traditional companies to adopt e-commerce, e-commerce websites rise and fall almost every day, the foundation of management has not changed. Whether it is traditional companies or new companies such as e-commerce websites, the author emphasizes the four basic principles of quality, cost, innovation, and speed, believing that they will bring competitive advantages in the new economy. This book can also serve as a reference for managers.