Jewelry marketing

Author: Wu Zhenhuan
Publisher:
Publish Date: 2003-06-01
Features: This book focuses on introducing the basic conditions of jewelry marketing both domestically and internationally, elaborating on the fundamental concepts and principles of jewelry marketing, listing important jewelry markets in China and the world as well as common jewelry products. It describes several commonly used jewelry marketing methods and sales techniques, as well as policies and regulations, taxes, and product quality standards in jewelry marketing. This book can serve as a reference for faculty and students of jewelry programs in vocational and technical colleges, as well as jewelry marketing professionals.