Attention economy

Author: David H. Davenport
Publisher:
Publish Date: 2004-01-01
Features: In today's business society, what is the scarce resource? It's not ideas, nor genius, but "attention"! The excessive information pressure in modern society has already exceeded people's attention capacity, leading to the problem of "attention scarcity." When the supply of information exceeds demand, attention decreases. Therefore, when faced with an overwhelming flood of information, a person's attention immediately becomes a scarce resource. How to allocate one's attention, how to prevent it from being scattered, how to attract attention, and how to maximize its benefit have become a new field—the attention economy. The Attention Economy is a book that delves into the commercial impact of attention in detail. It pioneers the exploration of the burgeoning attention economy and outlines a plan for organizations to cope with it. This landmark work detailedly describes how to earn and consume the currency of the new economy in the business world.